performance based seo

Performance based SEO Pros & Cons

There are pros and cons to performance-based SEO campaigns. Performance SEO is when an agency charges a client for performance, rather than the number of hours they spend on their campaign. This type of service can be beneficial because it incentivises the agency to do more work to reach performance… Read More »Performance based SEO Pros & Cons

roi marketing highest online

The ROI on marketing spend is highest when 40-50% of the budget is spent online

If companies are to receive their largest return on investment (ROI) from their marketing spend, they need to be spending at least 40% of that budget online, according to new research released. Survey data compiled by web analytics firm ClickIQ suggests that ROI varies wildly depending on how much is… Read More »The ROI on marketing spend is highest when 40-50% of the budget is spent online