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Search Engine Optimisation (SEO)

performance based seo

Performance based SEO Pros & Cons

There are pros and cons to performance-based SEO campaigns. Performance SEO is when an agency charges a client for performance, rather than the number of hours they spend on their campaign. This type of service can be beneficial because it incentivises the agency to do more work to reach performance… Read More »Performance based SEO Pros & Cons

google core web vitals

What are google core web vitals and why does your business need to pay attention

With our world becoming increasingly digitally driven as time goes on. It’s no surprise that Google, the world’s largest and most successful search engine, is developing its services further to include core web vitals.  To find out more about core web vitals and to understand how these can affect your… Read More »What are google core web vitals and why does your business need to pay attention