Unsurprisingly, community management on social media is a hot topic right now. In this blog post, we’ll explore some of the common misconceptions about what community management entails. Additionally, touching on how to get started with an effective strategy for your business.
It’s important for businesses to build communities as they grow. A business community consists of your customer base and target audience. However, it could also include anyone who interacts with a business directly or indirectly.
What Is Community Management On Social Media
Business communities are everywhere, and being online makes it a million times easier for the community to connect. A brand’s social media presence may not have been crucial 10 years ago. However, the gap is quickly widening between those with a dedicated community and those without.
Some businesses may have community managers who do indeed engage community members on social media, post new community content on a regular basis, and respond to community member comments and concerns-while others in the same field may not.
Every community manager has their own tactics and strategy to manage communities. Some managers post company news and announcements while others prefer talking about things that are relevant within the community itself.
Community engagement doesn’t just stop at answering questions but also includes encouraging community members to interact by sharing information via emailing, forums postings, blog posts, and the list continues.
Why Is It Important?
Depending on your target demographic, community management may not be the be all and end all. However, due to increased use of social media among all demographics, it might be time to look into it as an option for your brand.
From 2020-2021, social media usage in the UK increased by around 13%. This was similar to the increase which occurred the year before. So it’s no wonder people are using social media to benefit their own marketing strategies.
It’s not always a good idea to sweat the small stuff but it is important to be taking on customer feedback and criticism. Community management on social media allows employers to be in contact with their customers. Receiving real time feedback, meaning they can respond almost instantly. H well managed community will increase engagement and help you to earn trust. Which in turn leads to positive brand perception.
Social networking sites have become the new virtual town square for businesses. Giving brands the ability to connect directly with customers and prospects using targeted messaging and relevant content.
Key Benefits And Misconceptions Of Community Management On Social Media
There are many key benefits to community management on social media including: increased traffic, leads and sales for businesses. Although, it’s important not to underestimate the value of building relationships with customers.
By adding structure and streamlining community engagement strategies through social media platforms such as Facebook, Twitter and LinkedIn businesses can expect better customer service and more relevant content that their customers will engage with.
However, before jumping into community management strategies it’s important to understand the true benefits this approach will bring to your business. Managing your community is not about creating a virtual free for all where anyone can say anything about your company. Community engagement should be highly monitored. Give clear guidelines of what is and isn’t allowed in terms of posting content or commenting on posts.
Community management on social media can only happen when there is someone to manage. This requires dedicated resources that are highly skilled at engaging with others online who are interested in your product or service offering. The ideal candidate for this role has an excellent understanding of your brand. They need to know you want to be perceived online and be well equipped to do so.
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How To Start Managing Your Community
It’s also a good idea starting community management from the offset. This way you can find out what your community is interested in, love or loathe and how they want your brand to engage with them, as well as their expectations of engagement.
The saying goes ‘you don’t get a second chance to make a first impression’ and Community Management On Social Media is no different. If you have community management set up from the word go, then it will be much smoother sailing throughout your community life-cycle. The community has already been shaped when you have your product live. Meaning there’s less stress on trying to shape it when it’s already running.
The best way to find out where your customers are is to find out your analytics. It’s great to have a target demographic but it’s important to find out who’s actually buying your products and following your brand as they are your community. Chances are they will land in the same bracket but it’s necessary to know if you want to take advantage of the community you create.
When you have honed in on your community, you can start to engage with them. Engagement is your friend when it comes to your audience. If they feel like your brand is going the extra mile to make them feel heard, you’re much more likely to start forming a real and impactful community.
Whether you’re just getting started with social media or are looking to improve your current strategy, Community Management On Social Media is the key. It takes patience and effort but it will be worth it in the end. When you see sales increase because of all that time spent engaging on social media platforms.
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