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Why Content marketing is key to growing your business online

Quality website content, content marketing

Content marketing can be time consuming to produce. Yet, it’s the best way to get your business in front of customers and prospects. 

If you’re not taking advantage of content marketing, here are 3 reasons why you should start today: 

1) It helps build trust with potential customers.

2) It connects you with influencers in your industry who may share your content on their own social channels.

3) It increases site traffic by ranking higher in search engines like Google and Bing for important keywords that relate to your company or service offerings.

Content is key to growing a successful online business!

Quality Content can help improve your page rank

Quality Content can help improve your page rank. Anyone can create basic content but for high quality content it needs to be well researched, planned out and strategically created for it to be most effective. 

High quality website content that is relevant to the user motivates them to stay on a website longer. Creating content that answers their queries or that is helpful will help you turn traffic into paying customers.

 High quality website content can essentially be shortened down to content marketing. Content marketing goes hand in hand with SEO.

High quality Website Content helps search engines determine what your site is about which ultimately determines how likely people are going back onto Google when searching up. 

Content marketing pyramid, quality web content

What is page rank and how does it work?

Page rank is essentially your position on google. The higher you are on google. It’s the mathematical formulae google uses to determine your position.  The higher you are on google, the more traffic your website will get.

Google does not reveal its precise PageRank algorithm. It’s unlikely that computing PageRank is simple arithmetic, to say the least.

Google’s search process is as follows:

1.A user submits a search query.

2.Google searches all of the pages it has indexed for relevant content.

3.Google sorts the relevant pages based on PageRank scores.

4.Google displays a results page, placing those pages with the most PageRank first.

As search marketing specialists it is important we stay on top of all Google updates to ensure we provide the best possible service to our clients.

Further reading: how do I know if my website is google friendly 

Page rank formula
Page rank formula from internal google documents

What are some of the consequences of not producing quality content for your website?

If you don’t have good content on your website you’re at risk of google completely ignoring your website and ranking one of your competitors over you.

To ensure you don’t fall behind your competitors, it’s essential to produce good quality content for your website.

It’s also important to remember that search engine listings are only one part of the equation

Google is looking for unique user experiences as well, so make sure whatever experience you offer is engaging and beneficial to users by producing high quality content on a regular basis!

Your audience will love this post if they find it interesting.

Further reading: how to choose a copywriter

Some questions to ask yourself about the content you are adding to your website:

  1. What can someone do after reading this blog?
  2. How does this post help people?
  3. What do you want this blog to achieve?

Discuss how readers should take action or what they gain from the article. Give them specific steps in order to accomplish their goals outlined in the article. 

Include bullet points or numbers where necessary. As finding our why google chose what ranking. Why not check out some of our SEO content writing services.

Further reading: What are Google core web vitals 

How our professional SEO marketing services can help you grow

Our seo packages cover all of the bases, including content writing. We write your SEO copy with the intent to rank for specific keywords and phrases that you’ve identified as important in your business plan. 

This ensures that your website will never contain poor quality or irrelevant content again! 

If this sounds like something you need for your online marketing strategy, please take our free SEO audit below to see how we can help grow your company’s digital footprint.