Search engine optimisation or SEO aims to improve your visibility on search engine websites such as Google. The more visible your webpages are, the more visitors you will attract to your website. We all know what that means. More visitors means more leads and more sales.
How do you obtain a high ranking on search engines?
There is a lot to take into account; which keywords to use, to set up Google Analytics, to write interesting content, etc. Luckily, SEO-experts like ourselves can be hired to do the job for you.
Increase Your Visibility On Google
SEO is a tool that can have a big impact on the visibility of your website. The higher you are ranked on search engines such as Google, the more likely searchers will click on your link.
Nowadays everything needs to be easy and fast. Consumers need to find what they are looking for in a couple of clicks. 75% of searchers will stop looking for what they need after finding it on the first page. They do not make the effort to look any further or compare options.
By using keyword research, you determine which keywords your future customers use to look for information linked to your or similar products, services, or companies.
Study your niche and look into what keywords your competitors use to send traffic to their website. Use these words in your content on different webpages. When a consumer is searching for these words, the engine will mark your website as interesting for this person. The smarter you use these keywords, the higher your website will appear in the list of links using this word and the more visible your company will be.
Further reading: How to choose the right keywords
Collect More Valuable Leads From Search
People who find you through search engines are actively looking for your product or service. They need you. That’s what makes these visitors more likely to be highly interested in what you have to offer. Moreover, they are more likely to contact you and eventually buy.
By being present on top of the list you maintain a strong digital presence, and you stay on top of mind of (potential) prospects. You create brand authority and recognition. Companies with a good SEO strategy are considered trustworthy by search engines and by customers.
Create a Cost-Effective SEO Strategy
In other words, SEO is using marketing smartly and more cost-effectively. Today, most online experiences begin in a search engine. Buyers search for a product online before buying it on- or offline. By using the right keywords, you do not waste money on targeting people who are not interested.
Even though cold-calling, direct mail, and telemarketing are still effective, these strategies are expensive and time-consuming. When using SEO every term ranked will generate revenue. The cost of this strategy will depend on the marketplace dynamics.
Further reading: How long does SEO take to work?
How competitive is your market? What is your niche? And how many companies are at play in the same geographical area? All these aspects determine the cost of your SEO plan. For example, a biscuit company that aims at selling its biscuits in a rural area will likely have a lower SEO cost than a similar biscuit company that wants to do the same in a metropolitan city such as London.
In a big city, there is more online traffic and more competition. The place on top of the search engine list is more long term goal to get more leads than in a town or village.
Once you have chosen your keywords and you use them smartly on your website, you need to keep on updating your content. Search engines value fresh content and (possible) customers do too. Stay on top of your game at all times! With a good strategy and the right tools, search engine optimisation will help you to collect more valuable leads and to develop cost-effective marketing content.