So how can businesses use social media? Social media for business, also known as social media marketing. Is a great way to increase your revenue! Yes, that’s right.
Those Facebook ads & organic posts can quite literally be a pot of gold if used correctly.
Why? There are plenty of reasons why you should be using social media for business, but here are, in our opinion, the top 5 benefits of social media marketing.
From brand awareness to brand knowledge
It’s really important to understand the basics of branding before embarking on your social media conquest. For a guide on why branding is so important, you can access our free blog. Also, this other blog will give you an insight into powerful branding strategies. Read the article here
After these guides, you should have a pretty strong awareness of who you are as a business, and where your core values lie. Now, it’s time to share your message with the world.
And what other place is better than social media? One post is all it takes to get on your prospects’ feeds, and alike is all it takes to inspire the audience to take more actions and get to know your brand better.
Chances are, if they recognise your brand online, they will recognise it on the streets as well.
How Businesses can use social media Influencers
Why would you do all the work yourself? Influencer marketing is an asset that enables you to purchase the credibility and authority of an Internet figure. Whether it’s through commission or affiliate marketing, tap into the power of influencers to boost your brand forward.
You don’t have to grow your business’s social media page when you can already place your goods on someone’s massive following.
Of course, you ought to be mindful for costs. However, influencers are often a sound investment in the world of social media for business.
Viral marketing is always possible
Simple Advertising’s social media marketing department has a motto: “You are always one post away from superstardom”. Nowadays, a single piece of content is all it takes to suddenly become a national sensation.
Social media marketing is the only strategy that enables you to get worldwide visibility for literally no cost.
How Businesses can use social media to turn clients into brand ambassadors
“Make sure you post a picture with your MegaSmoothie and use the hashtag #MegaSmoothieSaturday for a chance to win a MegaBlender!”Social post idea!
or something like that. The thing is, social media users LOVE engagement.
The bigger the page, the more they will love your attention. And the more they love your attention, the more they’ll love your brand. And the more they’ll love your brand, the more attention they will seek…
And so on. But How Businesses can use social media to do this?
Polls. Quizzes. Competitions. Replies and DMs. There are so many engagement tools out there that it would be impossible to list them all under a single article. Of course, these have different rates of effectiveness, but one thing stays the same: The goal is to engage with your audience.
They will climb mountains for a chance to be featured in your story. Or, even better, in a post. Who doesn’t love attention, after all?
Marketing is a results-driven industry, and social media strategies don’t differ. Cold, hard numbers are exactly what you are going to get. Everything in social media marketing is an easily predictable statistic: Follow count, likes, replies, DMs, shares and so on.
A social media manager will talk you through the cold, hard statistics and how it reflects your business. Speak to one of our Social Media Account managers to day and see where your social media could be performing better Contact us
Find out more about our Social Media management Services