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How do I know if my website is SEO friendly?

How do I know if my website is SEO friendly, search engine optimisation

How do I know if my website is SEO friendly? This is an issue that business owners have been struggling with for years.

You may have been wondering if there was some kind of metric or how Google determines whether or not a website is SEO friendly.

This type of information could be extremely useful to a business owner who is trying to optimise their websites so they rank higher on Google and appear in more searches.

Google has developed several different factors that can help determine how search engine friendly a site maybe, but the main factor is still the content and how relevant and original it seems to be.

To see how well your page scores why not try our free SEO audit below:

How do I know if my website is SEO friendly?

It’s never too late to see if your site has SEO problems. Many people put off looking into the details of their search engine optimisation, and this is a big mistake. It’s probably too late to fix the issue if you wait more than six months. You can always improve your site with SEO optimisation, even if it’s already ranking on some search pages.

What do search engines look for?

Search engines are looking mainly at how long people stay on your page. This is how they work out how good your website is. They look at how many links there are coming in and how many links go out, how many people visit each of these pages, how up-to-date the content is and how relevant it is to keywords you want targeting.  

How do I optimise my website for SEO?

For google optimisation several elements that all need to work together for you to rank highly on search engine results pages (SERPs). These elements include:

Meta description and page titles

How your content is organised and how people find your content. “Title tags” are used by search engines as the title of a web page when showing it in results.

When optimising title tags, ensure that you do not overstuff keywords as this can appear spammy to users and negatively affect how well you rank for those keywords.

You should aim to have a good mix of keywords and provide them naturally so they blend well with the copy. 

Further reading: HTML SEO tags

Link building

Getting other websites to link back to your site helps strengthen how Google views your site as relevant, meaning it will rank higher in search results.

Link building should be one of the cornerstones of all SEO strategies, but it can also be time-consuming and expensive to pursue depending on how you go about it. It is well worth spending time researching how you can do this effectively for your business without breaking the bank.

The more links that point towards it, the easier it will be for Google’s automated software to crawl your site so you’ll get higher up in the rankings.

Content

How people interact with your site if they find it in a search result. This includes how long they stay on the page, whether they click through to other pages, how often they come back or visit other parts of your website or purchase/take some form of action.

Google looks at how you are doing relative to your competitors. The best way to increase your rank is through quality content.

For example, write how-to blog posts, how to’s are especially helpful because the information will always be relevant and people love how to’s. If you can’t think of a how-to post that hasn’t already been written 1 million times then simply write about how something works (i.e how search engines work)

What you should aim for is that all of your text is original content. All of your images should have alt-tags that contain relevant keywords or phrases that are related to the title of that image.

If you need help producing content we have a copywriting service along side our SEO services

This ensures that both humans and search engines can understand what the images are about instead of just seeing them as an image with no context. Having great content will be one of the most important factors in determining how well your website does.

Google looks for relevant, high-quality pages written by people with knowledge of how to make good sites. This means using proper spelling, grammar and punctuation instead of writing text-speak or leaving out punctuation altogether like.

There’s no magic formula for how many times a keyword should appear on each page but if you use it enough times (without overdoing it), Google will know what your site is about without having to read through all

how often you update content on your website, how relevant the content is to users, how frequently other websites link to your site and how often people click through from search results. 

I HIGHLY recommend having an author account with Google so that when your articles come up in the search engine other websites may link back to you for more relevant google searches. This will also really help your rankings and page rank… However, with some patience and determination, you will be able to find out why your website may not be doing as well as you would like it in the search engine results pages (SERPs).  

Dont forget to grab a free SEO audit

Improving your SEO further

If you want to find out how your website ranks, get in touch with us for a free review. We’ll look at all of the factors that are affecting your ranking and give you some suggestions on what to improve.

After we analyse your site, we can make recommendations about things like improving page load speed or making sure that keywords are used correctly throughout the site text.

You may not realize it but there could be dozens of little changes you could do right now which will help boost your rankings even higher! Contact us today