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How much should an SEO Cost? Tackling seemingly scary SEO myths.

How much does seo cost

How much should an SEO cost? Let’s not beat around the bush, SEO is expensive. Actually, it’s really expensive. Top SEO specialists are employed at around £100,000 a year, plus benefits! Most digital marketers sell their services at around £1000 a month.

However, let’s not be scared of these super high numbers.

Turns out, SEO is actually really cheap. Sure, seeing that £1000 leave your bank account is daunting. However, it’s probably the cheapest thing you can gift your business with.

Those SEO cost price tags are horrible! (Except they’re not)

Search Engine Optimization isn’t for everyone: It requires expertise in coding, programming language, software, content writing and years of previous study. 

Good SEO strategies also take time: It’s unrealistic to hire a specialist based exclusively on their SEO cost and then expect your revenue to triple within the hour. Most businesses see progress within three to six months. 

Although this sounds scary, let’s think about what you are getting yourself into:

You can get it for cheap, but what are you getting for your money?

Let’s say your engine has broken and you need to change it. One mechanic offers his services for £500 while the other asks you for £5 and a beer. 

Chances are, you are probably not getting a good job with the £5! You could end up with a car even more broken than it currently is. 


The market is littered with services offering cheap SEO that sound great at first. But then offer you terrible services that are borderline illegal and come from people with little to no expertise on the topic. SEO “specialists” that ask you for £100 and promise you the world. They will often take your money, stuff your website with random keywords and call it a day.

Then come those who farm links, those who report your competitors and even leave negative reviews to push their rankings down, or even offer you bots to artificially raise your website traffic. 

Sure, you paid £100 for that, but you actually wasted £100. You are getting absolutely nothing for your money, and now you are left with a website penalised by the Google algorithm that stands little to no chance of rising to the top. 

In that case, scrap the website, make a new one and hire SEO specialists that are actually competent. And forget about the SEO cost, you can worry about that later.

Spend £1000, get £10k

You must not forget that spending is the worst word you can brand service with. You spend money to buy a phone or a TV, you spend money on Netflix and video games. 

See the money you gave an SEO specialist as an investment, rather than an expense.
An SEO cost isn’t a cost, but an investment that probably guarantees a significant return that will stay with you even after the specialist no longer works on your website.

Good SEO will increase your traffic and conversion rate, promote quality content on your website and organically boost your visibility, rather than using shady, cheap services you can find anywhere on the market.


SEO isn’t expensive because you are essentially getting your money back. You are getting a lot of money back, actually.

If anything, SEO is cheap. It is really cheap, and the only expense you’ll have after an SEO strategy is whether or not you choose to buy yourself your dream car.

SEO cost in the UK

There is no study as such, but being at the helm of an SEO agency and having worked with hundreds of businesses over the years, I do have some insight into what pricing looks like.

  • £50-£150 per month — low-end SEO (or low competition)
  • £150-£300 per month — mid-range small business SEO
  • £300-£500 per month — more competitive mid-range SEO
  • £500-£1,000 per month — high-end small business SEO (usually a national business)
  • £1,000-£2,000 per month — high-quality for competitive industries
  • £2,000 upwards per month — high-value businesses with content-led SEO approach. Typically a national or multi-location business.

In practice, what we see is that the general street-level SEO companies tend to work from £300 upwards. 

But how do I find the best SEO out there?


Simple Advertising is a digital marketing service based in Kent. We have been able to put businesses back in black and change people’s lives, all thanks to a team of highly dedicated professionals who work closely with the customers to guarantee results. Take a look, for example, at what we did for Reuthes.

You expect results, we deliver results. Contact us today, take our free seo audit below and get your results in under 30 seconds. Find out more about our seo services