“We’re going to use Tiktok! Yeah, and Snapchat! Instagram Stories!” sounds good but its wrong! You shouldn’t use all social media platforms to support your company.
Focus on the ones that are important to the clients you’re hoping to engage with.
Create a message that communicates specifically to the type of customer you want. Begin with a message that answers the need or problem they have.
Keeping things simple works!
Promote one message in the most important platform at its simplest. However with your social media marketing, you can be even more subtle by using different messages depending on the location of the customer in your sales funnel.