why small businesses need social media?
Firstly let me tell you this, Social media for small business is not all about likes!
likes don’t make you money, what makes you money is conversions on your website. But how do we do this?
Social media is thriving in terms of its reach and results. According to Global Web Index, 54% of social browsers use social media to research products before purchasing.
More users are joining social media networks and looking for reviews and recommendations. That’s why it’s crucial to have an outstanding online presence.
The solution is to find out which platform your target market is using most often and how to make the most out of it.
But How Can Customers Find A Business On Social Media?
Let’s take a look at a real-life example. Say you were looking for a Printer, to provide your business cards.
You complete a brief Google search and have a number of websites open. You notice one printer is offering free business card designing if you like their Facebook page.
Then, you press like and move on.
Almost there! You finally find the printer you are going to use and you place your order.
Maybe you didn’t receive the best service but hey, you have your business cards now. Just may not use that supplier again.
Although the like you put on the other printers Facebook page still stands. They have been putting engaging content in front of you over the past few months.
The business also does not go crazy spamming your timeline but provides useful how-to guides and tips. Content people actually want to read.
So you have now been out networking and now need more business cards. You do one of the following:
- You message the Printer you have been engaging with over the past months.
- Due to social proof mentality, You ask your contacts for a recommendation, and you see the printer you are familiar with.
3. You then move to complete a purchase with the company you had been engaging with over the past months.
'Social media is about building long term relationships, not quick sales'
Further reading: What tone of voice should I be using in my social media posts?
How to Increase your brand awareness using social media?
With nearly half of the world’s population using social media platforms, they’re a tangible place to reach new and highly targeted potential customers.
According to Facebook, 60% of Instagram users say they learn about new products on the platform.
By simply being visible on social media and sharing great content regularly you will grow your brand awareness.
Word of mouth drives 20% to 50% of purchasing decisions.
It sounds obvious, but the more likes, views and shares you receive on social media, the more aware people will be of your brand.
I mean, we’ve all seen it on our timelines, haven’t we – ‘John Smith likes XYZ’
it’s a fact that people are more likely to take an interest in a brand or company if their friends do.
In effect, good social media content will do a lot of the hard work for you as people are keen to follow what is trending among their peers – no one in 2020 wants to be late to the party!
When you get people talking about your product or company on social media, you build brand awareness and trust and set yourself up for more sales/leads.
Further reading: How to correctly set up your Facebook page
Building Trust With Your Audience On Social Media
The KEY thing with social media marketing is to build trust with your audience.
Here are some key ways of building trust;
Posting great content – shows your brand is an authority and is about more than just making money. Here is an article we wrote on creating great content.
User-generated content – sharing your customer’s pictures and experience is a great way to engage your audience.
Providing inside view – Showing your customers behind the scenes pictures of your process and procedures gives insight and trust.
Ensuring your branding is consistent – nobody is going to trust a company when there facebook page graphics are green and the website is blue, be consistent.
How Can A Business Create Engagement On Social Media?
Social media engagement measures the public shares likes and comments for a small business’ social media efforts.
Engagement has historically been a traditional metric for assessing social media performance but doesn’t necessarily translate to sales.
Social platforms gives businesses the ideal opportunity to interact directly with their clients both before and after the sale.
A strong online presence is important in order to make your customers feel like you are their friend, not just a faceless, uncaring, corporation.
Being able to have that immediate interaction makes clients feel valued, and builds trust in your business.
This is why we like to interject plenty of your personality into your posts, to ensure that your customers will engage with you and your brand as much as possible.
Here are some ways you can increase your engagement;
Comment on other business posts – On all social media platforms you are able to interact with other business. Most business will reply back to you like or even share your comments.
Resharing customer posts – Say you sell coffee, when a customer shares a picture of your product. you should share it. This will create comments and likes.
Using Influencers to Share Content – Build a relationship with influencers and key people in your network. Engage them regularly and they will share your content
Prospective clients will trust content shared by people that already have authority in your network.
Social Media Is More Cost-Effective Than Traditional Advertising
It won’t come as a surprise to learn that social media is a lot more effective when it comes to reaching as wide an audience as possible than the old-school approach of flyers or billboards.
One person sharing one tweet or post could reach hundreds or even thousands of potential customers within minutes.
However, social media engagement isn’t just important in terms of its effectiveness in reaching a captive audience – it’s also important to understand how cost-effective it is too.
It costs nothing to set up a business page on Facebook for example, but it has the potential to reach thousands of customers that would cost you hundreds of pounds in flyers (not to mention paying someone to deliver them, or taking the time to do it yourself) to have the same impact.
So, as you can see, social media engagement is massively important, and those who aren’t updating those social media pages or posting regularly are going to be at a disadvantage.
Social media moves fast, and popularity can be fleeting if your business isn’t keeping up with the latest social media trends.
By putting in place a solid social media marketing strategy you will convert more customers than ever before by building trust and authority with your clients.
Get a free 20min consultation about your social media strategy with no pitch just pure value.
Include links to the social media platform you would like to discuss. You can find out more about our social media services by clicking here