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HTML SEO: 10 simple ways to boost your rankings

HTML SEO

“SEO tips for HTML” cover the topic of “Tags”. Tags are snippets of code that tell engines how to properly read your content: Essentially, it shows them where the title is, where the subheadings are, and it can vastly improve how your website performs on Google rankings.

Without these tags, your visibility will fall significantly, meaning that even if your content is great, you are less likely to receive any traffic for it.

Therefore, these are 10 of some of the important SEO tips for HTML you must incorporate in your content.

HTML SEO Title tags

Your title should commence written as something like <title>This is a cool title</title>”. This shows search engines what your content is about immediately, and furthermore, there are added benefits to it: The title tag you use is exactly what you see as the line users see while searching for content. Therefore, if your tag is <title>10 ways to write amazingly good content</title>”, users will see your website as “10 ways to write amazingly good content”. Obviously, make the title relevant to your post, or that will discourage rankings on Google.

HTML SEO Meta description tags

The optimisation of HTML for SEO reasons relies heavily on meta description. Just like title tags, Google will use meta descriptions tags to uniquely identify your content. For example, if your blog article is about search engine optimisation, you should be using something like “Meta name =” Description” content=” Best SEO auditing tool that gives you results in 30 seconds”.

From this meta description, search engines will understand key aspects of your content: What you are providing, what you are delivering and even how fast you are delivering.

HTML SEO Header tags

Use header tags to break down the content of your text in digestible chunks. Did you know that 55% of blog visitors will only spend about 15 seconds on your article? Therefore, headers are necessary to increase user engagement and allow them to find what they want faster.

This is a good strategy to organise your header tags and one of our favourite SEO tips for HTML:

  • <h1></h1> – usually reserved for webpage titles.
  • <h2></h2> – highlights the topic of the title.
  • <h3></h3> – reflects points in regards to the topic.
  • <h4></h4> – supports points from <h3>.

Images can benefit from ALT tags.

You should be using images in your content, which will result in 94% more views on average. However, the image itself must be optimised for search engines to determine what your content is about. The more search engines understand your content, the better you will rank.
Therefore, ALT tags are an indispensable tool.
What you are writing on your alt tag shouldn’t be vague either.
<img src= “SEO.jpg”> tells search engines that your blog is about SEO. That is cool, but it doesn’t help much with the optimization. Instead, optimise the image with an ALT tag that is something very specific, something that describes your content. For example, <img src= “SEO.jpg” “alt=”SEO tips for HTML”>

Backlinks are the lifeblood of SEO!

You may want to link your content to external websites that are relevant. However, you may have to link it to non-relevant topics at time, which normally results in penalties. Therefore, consider using a “Nofollow” link. This creates a link to a webpage but tells search engines to ignore the connection, no longer improving the domain authority of an external site. Simply enough, add a “Nofollow” tag to your anchor text.

<a href=”http://simpleadvertising.co.uk/” rel=”nofollow”></a>

The link will still work, but search engines will not follow it. It’s good for sharing links with readers without supporting the SEO of the other page.

Open graph tags

Facebook uses open graph tags to display information about shared content, and therefore, links your content to your social media, boosting search visibility by creating a much larger online presence.

To add an open graph tag, use this code, replacing the name, property and content with your own:

<meta name= “HTML tips” property= “HTML tips” content= “SEO tips for HTML”>

Just make sure what you are posting on your social media is relevant to your content. Irrelevance is a big no for SEO.

Twitter card tags

Similarly to open graph tags, Twitter owns its own HTML tags. 

<meta name= “Twitter:card” content= “content”>

Therefore, your content will be posted on Twitter as well. 

Twitter cards work automatically and alongside other social media tags, and you can customise it so that you only post a part of the content on specific social media as well. This is useful to bypass Twitter’s character limit while still providing valuable content.

Further reading: What is the next big social media platform of 2021?

HTML SEO Robot tag

This peculiar tag allows you to avoid Google crawlers from accessing your content, while still being able to display said content to visitors. Although very situational, this can be used if you want to share one-off content that is unrelated to your website or has very little value. Therefore, this content won’t be available through Google’s search engine, but you will still have access to it on your website.

To use a robot tag, use this code:

<meta name=”name” content=”noindex, nofollow”>

Remember to use this sparingly. 

Canonical tags can be used to your advantage

http://www.simpleadvertising.co.uk

https://simpleadvertising.co.uk

These 2 are the same website, but their authority will be spread over 2 different URLs. Therefore, it is advisable to specify your primary domain. This can be done with a fairly simple tag:

<link rel=”canonical” href=”https://simpleadvertising.co.uk/”>

This is among some of the more important HTML tags for SEO especially if you’re trying to market a specific URL. In a way, you could compete with yourself as each URL will rank on its own.

Make it responsive!

Google loves it when a website is efficient on both mobile and desktop. Did you know that half of all search results come from mobile? Therefore, it is only obvious that Google prefers websites that go well on mobile. An easy way to get started on your responsive website is by adding the following line (remember to add it immediately after the <head> tag)

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

Further reading: Get more leads using SEO

Conclusion

This concludes the article SEO tips for HTML. to boost your website’s performance and SEO ranking, check out this free audit that gives you results in 30 seconds.

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