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Choosing the perfect local keywords to boost SEO

local keyword research

Local keyword research can be a huge challenge to any marketer, content writer or blogger. There are so many things to consider for this decision – what is relevant and popular in your industry?

What will work best for your audience? How do you rank higher on search engines like Google and Bing? To make the best decision possible for your company, it’s important to take some time and research these factors first. This blog post will help guide you through the process of picking which keywords are right for you!

How To Use Local Keywords Research In Your Content Marketing Strategy

The first step is to make a list of keywords you want to target. If you’re not aware, local SEO can be beneficial for local businesses – if your company is local and provides services or products in the city where it operates.

You should also include these keywords on any other digital marketing platforms like social media profiles and YouTube videos!

Next, start doing some research using Google Trends – this will help give an idea of what users are searching for overtime.

google trends for online course, local keyword research
google trends results for online course. Shows the spike during lockdown, as a business owner we need to react to these changes in the industry.

This information will be crucial when considering whether or not to use that keyword yourself because who doesn’t love high traffic numbers? The more people search for something online, the better chance there is that those same searchers need your products/services.

Further reading: How do I know if my website is SEO friendly.

How To Find Your Local Keywords

If you’re serious about your SEO ranking as a form of marketing your company, it might be an idea to research tools you can use to enhance your local keyword research.

We recommend SE ranking as a great tool to improve keyword research. Statistics such as difficulty and search volume can affect your ranking. For example, search terms with a higher search volume will have more competition than those with a lower volume.

SE ranking, local keyword research
SE ranking keyword research for the keyword ‘workout at home’. shows related keywords, search volume over time. Also gives detailed reviews of these and the related keywords it suggests.

You’re way more likely to rank higher for these keywords. You should also consider local keywords, as this is a great way to boost your SEO ranking. If you’re in the business of selling local produce, for example, it might be an idea to use local keywords such as ‘organic food supplier’ and ‘farmers market’.

Correct grammar and spelling are also important, not just for the professional appearance but also because you want to rank for the correct regions. For example, if you are a pest control company operating in the UK you should avoid the word ‘exterminator’, as this will generate traffic from the US. We have a case study that gives evidence of this and might help to show what we mean.

Don’t be afraid to search for keyword tools and choose multiple ones so that you can compare their statistics. Once you’ve chosen these perfect keywords – stick with them! You don’t want people suddenly not finding what they were looking for when searching online. And remember, quality over quantity!

To Summarise Local Keyword Research

As we’ve seen in this blog post, keywords are important for your business. They not only help you rank higher on search engines and social media platforms, but they also make it easier for customers to find the information they need about what you offer!

If you haven’t already incorporated them into your content strategy or marketing plan, be sure to speak with one of our SEO experts today. We’ll help get a keyword-rich website up and running that will drive more traffic from organic search engine results pages (SERPs) while making it easy for potential clients to learn all about what you do best. Get started by speaking with us today!

Contact us today to speak to one of our talented SEO experts. We also offer a free SEO audit if you’re curious.