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How to Optimise Page Title and Meta Description: SEO Strategies

page title and meta description

The importance of Page Titles and Meta Description

Page Title & Meta Description are two of the most important page elements for SEO. They can help you rank higher on search engines and drive more traffic to your page. In this article, we will teach you how to optimise page titles and meta descriptions so that they are optimised for search engine crawlers!

Page titles and meta descriptions are two critical elements of SEO in website design that are frequently neglected. You might wind up with auto-generated versions that won’t help your business if you don’t pay enough attention to them.

Despite this, page titles and meta descriptions have a significant impact on the success of your website in Google search.

What you need to know about page titles and meta descriptions when getting a new website created is outlined in this article.

How to optimise your Page Titles and Meta Descriptions

First, you must identify the keywords you are going to use on your page, you can use tools like Google SE ranking that provide rank tracking and keyword research tools.

You should then go through your keyword list, and make sure it’s optimised. This is the HTML <title> element that is used behind the scenes on your website. It isn’t what appears on the page; rather, it’s an editable element in your CMS or SEO plugin.

What we are trying to do here is get our keywords into the title of the page in a natural way. We have to remember that page titles are what is shown in search results so we are aiming to clearly indicate what the page is about and entice a user to click on our listing.

What I typically like to do is include the what, where, and who if possible. The keywords are the what, the location is the where along with your business name for branding purposes. In an ideal world, you want the keyword at the beginning of the title to aid click-through and for potential ranking improvements.

Here is an example of an auto generated Meta title for this page:

How to optimise Page Titles & Meta Description

Here is an example of an optimised meta description:

How to Optimise Page Titles and Meta Descriptions: SEO Strategies for UK Business

Your page titles should include your keywords but not at the expense of readability or clickability (if that is even a real word).

When we are happy with our titles, the other component to consider is our meta description. Again, this should be editable in your website’s CMS or plugins such as Yoast make this task easy.

The meta description is the content’s description on your site, however, the title of a page has the most SEO impact. The meta description should attract people’s attention while also encouraging them to click.

What happens if you don’t optimise your Page Title or Meta Description

If you don’t optimise your page titles and meta descriptions, you could be losing out on potential traffic and customers. Here are some tips to help you get the most out of your SEO strategy.

Title tags are a major factor in how well your page ranks in search engine results pages (SERPs). They should accurately reflect the content of your page, and should be no more than 60 characters long.

Meta descriptions are also important for SEO, as they appear in the SERPs beneath the title tag. They should be around 150-160 characters long, and should accurately reflect the content of your page.

Including keywords in your page titles and meta descriptions can help to improve your page’s ranking in SERPs. However, it’s important to not go overboard with keywords; overuse can actually hurt your SEO efforts.

Make sure your title tag accurately reflects the content of your page.

Your page’s meta description should succinctly describe the page’s content. Include your target keyword in both the title tag and meta description to help improve your page’s SEO ranking.

Make sure your title tag accurately reflects the content of your page. Your page’s meta description should succinctly describe the page’s content. Include your target keyword in both the page title and meta description to help improve your page’s SEO ranking.

Wrapping this article up

Knowing how to properly format your page titles and meta descriptions can be the difference between getting ranked on Google’s first page of search results or not.

If you want to start driving more traffic, consider these two important SEO elements that are often overlooked by business owners.

One thing is for sure-once they have been optimized correctly, it will take less time to rank higher in SERPS (search engine result pages) which means more potential customers finding you!

For a free seo audit so you know where you stand with your online presence give us call today at 01622801460 or visit our search engine optimisation services page.