Ways to make your blog more SEO friendly: This article will discuss how to make your blog stand out, both in terms of quality and effectiveness on the search engines.
Blogging is a skill to master like many others, and writing the perfect words is only 50% of the battle for visibility. Sure, you want people to read what you have to say, but with so many random tutorials and guides scattered around the Internet, it can be easy to not actually understand what you have to do to achieve said goal.
Were you looking for a comprehensive guide to beat the competition? Here it is! Here are five ways to make your blog more SEO friendly.
Keep it nice and easy
Writing overly complicated long words may sound super cool to you. Of course, you want to flaunt your comprehension of antidisestablishmentarianism to anyone who reads what you write… But, let’s be honest, you probably skipped over that word the moment you saw it.
Now, imagine your reader doing exactly the same thing to your blog after not understanding what you are trying to say.
“One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words because you’re maybe a little bit ashamed of your short ones. This is like dressing up a household pet in evening clothes. The pet is embarrassed and the person who committed this act of premeditated cuteness should be even more embarrassed.” – Stephen King, On Writing
Remember, User retention rate accounts for good SEO. So, the best of ways to make your blog more SEO friendly is to keep it easy. It’s that simple.
Link to existing content
Imagine Google as an Estate Agent trying to value your home.
He will walk in, analyse whether or not the living room is nice and pretty, then walks into the next room. But he finds the door locked and values your home for just what he has seen, AKA the living room.
Yeah, it sucks, but this is exactly what Google does: Internal links allow this digital agent to crawl through the entirety of your website. In turn, your rank will be higher as more content can be found, as if linked in a world wide web (See what I did there?).
Also, internal links are amazing for user experience reasons. A person that likes your blogs will want to read more, and internal links will help them pick their next read – making it simple to nail down ways to make your blog more SEO friendly.
Use keyphrases, not keywords.
Writing your blog around keywords, such as “SEO” and “Blog tips”, ensures your content dies due to the fierce competition you are going up against.
Sure, one million people may be looking for your keyword, but is your blog big enough to compete against better established competitors?
What you can do is optimize your blog around a specific keyphrase, such as “Ways to make your blog more SEO friendly”, “Why is marmite so terrible” or “Best yoga poses for stress relief”.
You get the point. Less traffic, true. But also less competition.
Dominate specific keyphrases before competing for the big keywords.
You are writing a blog, not an essay
Keep your articles between 500 and 1000 words. If you can’t be bothered reading a three hours long article, your readers won’t either.
Sure, Google likes long articles. But I don’t. And neither do you or your readers. A 3000 word article can just be split into parts, or multiple blogs, for extra content. Happy days.
Did you notice that blogs tend to use headings and paragraphs? Look at the text below, kindly provided by this blog:
“Many writers make the mistake of writing. Yes. You read that right. Good copywriting isn’t about writing: It’s all about researching. As a copywriter, I love to spend about 90% of my time researching the content or the product I am promoting, and then, and ONLY THEN, I will start writing. To quote my professor who quoted Abraham Lincoln, “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” The best way to start your research? Find the right keyword! The keyword for this blog, for example, is “Copywriting mistakes in SEO”, which you’ll see an awful lot of times.
And now, this one:
Many writers make the mistake of writing. Yes. You read that right. Good copywriting isn’t about writing: It’s all about researching.
As a copywriter, I love to spend about 90% of my time researching the content or the product I am promoting, and then, and ONLY THEN, I will start writing.
To quote my professor who quoted Abraham Lincoln, “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.”
The best way to start your research? Find the right keyword! The keyword for this blog, for example, is “Copywriting mistakes in SEO”, which you’ll see an awful lot of times.
It’s all in the paragraphs.
You can write the best article in the world, but if you shove that all together, it’s going to suck. No exceptions.
For a guide on how to better use paragraphs, click here.
That is about it for this blog. Content is King, and we love to make its crown shine. To discover more about why our SEO agency works so well, why not contact us for a free consultation? We could even help you reach your marketing goals!