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What Is SEO and How Does It Work

what is seo
What Is SEO?

What is SEO? The practice of maximizing your website’s traffic and search ranking is known as search engine optimisation (SEO). This can be accomplished by adding more relevant information to select pages or improving the content.

SEO can also relate to several areas of improving your web presence, such as social media optimisation, online marketing techniques, link building strategies, and so on.

What is SEO and How Does SEO Work?

It is critical to ensure that your website is search engine friendly. You can check if your website is SEO friendly by analysing the following fast points, or if there are any things you can do to improve the SEO and get a higher position by analysing the following short points.

  1. Ensure your website has an SSL certificate

    To guarantee the security of user information, website ownership needs SSL certificates, to prevent attackers from building false website versions and to provide users with confidence.

    Google considers all non-SSL websites as a “Not Secure Websites”

    You can gain a certificate from your hosting provider. If you do not have one or are considering switching hosting providers find out more about our WordPress maintenance service that includes Free SSL.

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  2. Keyword Research

    One of the most crucial aspects in successful search engine optimisation is selecting the correct keywords and keyword phrases.

    Increasing traffic to your website is important, but attracting the proper audience is essential. Choosing the most successful keywords to connect with your target market can take time and research, but the rewards will be well worth the effort.

    Consider how potential buyers could search for your company or website while conducting keyword research. Here is s guide we wrote on choosing the right keywords

    We recommend a tool called SE ranking to help you chose the best keywords.

  3. Set up Google Search Console

    Google Search Console (previously Google Webmaster Tools) is a free platform that allows anyone with a website to monitor and optimise their organic position in Google.

    Viewing your referring domains, mobile site performance, rich search results, and most-trafficked queries and pages are all part of this.

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  4. Your URL should be short and powerful.
  5. The URL (Universal Resource Locator) of a page on your website is the address of that page.

    SEO is vital for your page URLs since keywords in the URL are a ranking factor, and short and descriptive URLs can aid in link development and user interaction.

    Keep your URLs short and descriptive. If you have to change your URL for any reason ensure you redirect the old ULR to the new one.

    Further reading: What are canonical tags?

  6. Audit your website.

    This is where you go over the content of your website. Making certain that any errors are addressed and that the SEO rules and regulations were followed correctly.

    Your audit will break down all small errors on your site.

    Luckily we have developed a free tool for you to use. Click here to take your free audit

    Can you pay Google for SEO?

  7. Do you have internal links

    Internal links are links to various areas of the same domain (webpages). They provide two primary functions:

    They boost the visibility of other websites. Your reader (the person who is currently reading your blog) can go to and locate additional pages and fascinating topics.

    It provides spiders and bots with a cleaner way to traverse around your website. Both are excellent for SEO purposes.

  8. Is your content unique?

    Unique content is key! Google will not give space to articles that are posted in multiple locations so it is essential people want to read your articles and they are 100% original.

    If you struggle creating fresh content we offer a blog seo copywriting service

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These simple tips should help you grow your website’s traffic. This list could have been over 100 items long but as business owners, we know you do not have the time to go through so many steps.

We offer a range of SEO done for you packages. Find out more about our search engine optimisation services here.