You can tell the quality of a business by the quality of their WordPress care.
Sure, I could be writing blogs and blogs and blogs discussing the ins and outs of WordPress care and its benefits. But I don’t have the time and neither do you. So here’s a quick summary.
|High-quality WordPress Care||No Care|
|🐇 Fast website|
👮♂️ Safety in the event of hacks
😁 Safely-stored content
👩💻 A neat looking website
✅ Regular updates
😎 An optimised database
🍻 Great User Experience
😇 A moderated, safe environment
👾 SEO optimised content
|☹️ Slow website|
☠️ No safety
🙀 Wait, is it all gone?
😭 A poor looking website
🏚 Outdated softwares
👺 A spam-filled database
😱 “I don’t wanna go back in there”
🐒 Another Internet Jungle
😡 Google? Never heard of it!
There’s a lot to gain when caring about your WordPress website. So let’s cut to the chase and discover ten helpful tips for better WordPress care.
Tip #1: Backup essential for WordPress care
The most important part of ANY WordPress website is a scheduled, regular backup service.
These are some of the problems a backup can prevent:
- Corrupted files
- Damages due to hacks
- Coding errors that lead to serious malfunctions
- Lost content
- Damaged link authority due to malpractice
Let’s pretend you have spent ten hours creating the best piece of content the digital world has ever seen. Let’s call this the Mona Lisa of Digital Marketing.
The moment you hit publish, the whole piece gets deleted.
Unfortunate, true, but it could happen.
Don’t let the Mona Lisa stop smiling and back up your website because you have failed on wordpress care.
Tip #2: Update plugins, themes and core
Would you run a Lamborghini with a steam engine?
WordPress, its Themes and Plugins are notorious for updating frequently. Of course, such a large platform wants nothing less than top-notch security, and the plugin developers have to adapt according to the constantly changing standards.
Although this sounds great in theory, it’s easy to miss that UPDATE button.
Take a look at this graph:
It’s a no brainer: Regular updates mean safety from hacks. An when 30,000 websites are hacked each day, it’s more important than ever to prevent this issue in the first place. Prevent this with good wordpress care
Tip #3: Uninstall old themes and plugins
Deleting isn’t the same thing as forgetting. Unused themes and plugins are a common occurrence in almost every WordPress blog.
This doesn’t just include plugins abandoned by YOU. Plugins YOU are using but that are no longer being developed also fall into this category.
Few realise they are a safety concern. Hackers can use old, abandoned plugins as a backdoor to your precious back-end. Don’t leave that entrance open to them and delete those useless plugins!
Tip #4: Performing a security check
We advise you to scan your website for potential threats at least once a week, regardless of the nature of your website.
Glitches, malfunctioning forms and broken links could be a sign of a disruption caused by a sneaky hacker trying their best to ruin your day.
You should do the following:
- Check who has access to your website monthly
- Ensure your PHP is up to date
- Change your passwords regularly
These simple actions in your WordPress care can protect you and your customers’ data.
Tip #5: Optimise your database for perfect WordPress care
When we said “Content is King”, we meant quality content only. It’s easy for your website to quickly become littered with rubbish, and that hurts more than your WordPress care. That hurts your SEO rankings as well.
Do you really want to fall down the Google Rankings because of users commenting spam links, abandoned blogs, unnecessary data and pages you no longer need?
A simple but important step to your WordPress care is optimising your database and removing poor quality content.
Tip #6: Broken Links
404 errors are not ideal for your SEO nor your User Experience. We strongly recommend you check all external and internal links in your website for broken links at least once a month as a part of your WordPress care.
A tool you can use for this is Google Console. You can simply integrate your website with this bad boy and get the results you were looking for. Simple!
Plugins to check for this for you exist, but they aren’t kind on your website’s performance, leading to slower performance and poorer SEO scores.
Tip #7: Comment moderation & WordPress care
Did you know that only about half of all comments are something of any value? Spammers LOVE dumping tons of comments on websites lacking any sort of WordPress care.
Whether it’s dodgy websites, links to get rich quick schemes, Bitcoin mining and whatnot, we all know what they look like.
These are, obviously, terrible for the visitor’s opinion of you and your business. You should be moderating comments and allow those commenting valuable information out of respect for the visitor.
If you don’t know or have the time to do this, consider deleting the comment section altogether.
Bonus tip: Consider replying to good quality comments. It will allow you to develop better customer relationships and prompt them to return to your website. Consider giving them links to more of your content to provide even more value.
Tip #8: Check your analytics
The lifeblood of a successful website? That’s easy, it’s great statistics! After all, there’s nothing that makes us happier than a surging graph showing sales, traffic, conversion rates and more.
Good WordPress care starts with clear, actionable goals you can back-up with data provided to you by your Google Analytics.
These are some of the things analytics can help you discover:
- Sudden drops in traffic
- Particularly effective pieces of content
- Ineffective pieces of content
- User Journey experience
- Conversion rates
- Downward trends
- Structural challenges
Tip #9: Review functionality
Test Browser and device compatibility
Make sure your website actually works on the Internet. I know it sounds obvious, but it’s very easy to forget that Google SEO will be damaged by a poor performance on mobile – even if your optimisation on computer is perfect.
Get this done in 30 seconds with this free tool down here. This auditing tool will tell you the individual issues holding your website back.
Test your forms
Most forms are included via a plugin. As mentioned beforehand, plugins have a bad habit of updating very frequently, meaning that your form may be malfunctioning without you even realising it.
This is particularly important if the form is your most important Call To Action.
Check navigational tools
WordPress care is all about the user, at the end of the day. Menus, internal links and buttons should all lead to the correct places, so that users can navigate your website as easily as they expect to.
Tip #10: Check for on-page SEO
SEO rules change every 2-3 months, meaning that SEO specialists have to constantly stay on top of this ever-changing game of chess in order to prove valuable to the clients they serve.
These are some of the steps you can take to make sure Google LOVES your homepage.
- Title in H1
- All subheadings should go in H2. Subheadings inside the H2 should be H3, and H4 and H5 should only be used when absolutely necessary.
- Use your keyword in the URL (And ensure your URL isn’t a string of letter and numbers!)
- Ensure the keyword is used within 200 characters of the start of your text.
- Meta description for every page and post
- Outbound and inbound links as you see fit. The easier it is to navigate on your website, the better your SEO score will be.
- Compress images and optimise website speed
Find out more about our SEO Services
That’s a wrap on WordPress care!
As you can see, WordPress Care is a continuous process guaranteed to consume your time. There is a very simple step you can take to automate the entire process, however.
That is with Simple Advertising’s complete WordPress Maintenance Service. Only £1.25 a day can take hours and hours of work away from you.